Disney The Legend of the 3 Caballeros
fRANCHISE DEVELOPMENT TOOLKIT
The Franchise Development Toolkit is an all-encompassing resource for the intellectual properties we create. Because our IPs are multiplatform transmedia narratives, this living resource provides robust information on editorial/story guidelines, art direction, design elements, and legal & technical specifications to aid all product development teams and keep branding cohesive. Below are select pages from the toolkit.