Kevin Ramirez

Disney Whisker Haven Tales with the Palace Pets

Disney Whisker Haven Tales with the Palace Pets is a property created in 2015. The Palace Pets are the royal pets of the Disney Princesses. These pets can travel to a magic place called Whisker Haven. Whisken Haven is an animals-only fairytale kingdom where the Palace Pets and Critterzens are always having a royally good time. Here the Palace Pets discover the beauty of kindness, the glamour of serving others, and the royal heart of friendship. 

As part of the New Intellectual Property team, we were responsible for the concept, development, and sustain of the franchise. My role included:

  • Design Lead: Set the visual and branding design for the franchise
  • Aided in Product and Content Development
  • Project Management
  • Marketing

FRANCHISE DEVELOPMENT TOOLKIT

The Franchise Development Toolkit is an all-encompassing resource for the intellectual properties we create. Because our IPs are multiplatform transmedia narratives, this living resource provides robust information on editorial/story guidelines, art direction, design elements, and legal & technical specifications to aid all product development teams and keep branding cohesive. Below are select pages from the toolkit.


FRANCHISE STYLEGUIDE

The Franchise Styleguide, created as part of the toolkit, helps to support branding for each IP we create. The guide provides multi-purposeful patterns, frames, borders, backgrounds, icons, snipes, and miscellaneous design elements to aid all lines of businesses (marketing, social media, product development, digital/web, books, a/v, apps, magazines, etc.) . These items are separated into general and character-specific elements to support storytelling.


MARKETING

d23-1.jpg